Updated: May 4, 2022
NOM-eSports and adidas announce collaboration: The fashion company will be the official dresser of the gaming club
The two companies will hold campaigns and initiate activities to promote sports and eSports in Israel.
NOM-eSports, the largest competitive eSports club in Israel, and the sports giant adidas announce a collaboration, in which the German fashion company will be NOM's official dresser, in the club's activities, and in all tournaments and competitions in which the esports club regularly participates in Israel and around the world.
In addition, as part of the collaboration between them, NOM and Adidas will hold campaigns and initiate activities for the development, promotion and encouragement of sports and e-sports (eSport) in Israel.
Shahar Meir, CEO and Founder: NOM-Gaming "We are proud and excited to partner with sports giant Adidas, which is joining our existing partnership line with the gaming giant Overwolf, Lenovo and SteelSeries. All our partners understand the potential of blue and white esports and we feel immensely proud "Our collaborations will enable us to reach the highest achievements in the field of professional gaming and train the next generation of gamers in Israel. We thank Adidas, Overwolf, Lenovo and SteelSeries for trusting us and together we will grow Israeli gaming to new heights."
Tomer Cohen, VP of Marketing at adidas: "The field of gaming in the world and Israel has developed impressively in recent years and is not only the domain of children and teenagers but attracts a wide and diverse audience of all ages. In recent years, the esports industry has turned from a small niche into an entertainment powerhouse, and we at adidas are happy to connect to the largest esports club in Israel. "